I may be 15 years late to the YouTube game but that doesn’t mean there isn’t still hope to build an audience…or does it?
Today I want to share what I’ve learned during my first 45 days as a YouTube star.
Actually, it’s quite the opposite.
During my first 45 days, I’ve racked up a grand total of…drum roll please…17 subscribers!
Additionally, the top view counts on my “most popular” videos are around 29-37 views.
If you want to add a +1 to my Subscriber count though, you know what to do: Subscribe now 🙂
I think every person who creates original content on YouTube hopes that they’ll somehow hit the YouTube lottery and their videos will amass a ton of views and subscribers pretty quickly.
However, I went into this with the exact opposite expectation and set on this being at least a 3-year-plan before this gains any major traction.
And more than anything else, putting my face online was also a way for me to overcome personal fear.
“Will I be entertaining or engaging enough? “
“Will I actually have useful content to consistently share?”
“And how well will I deal with the internet trolls for my bad jokes and mediocre photoshopping skills?”
I think that’s a hurdle that stops many talented people from sharing their knowledge, expertise, or just pure entertainment value with the world.
But you know what helped me get over that hurdle?
Knowing that barely anybody would be watching.
It gives me time to get better while practically nobody is watching.
With that, I launched into the exciting world of YouTube and posted my first video at the end of April 2020.
So, what have I learned?
Creating original video content takes a lot of time
The first thing I learned is that holy smokes, being an original video content creator takes A LOT OF WORK AND TIME.
My process starts from the ideation to scripting to recording, then onto editing, producing, and finally posting the video online.
At the end of the process, not only do I still have to write the YouTube description but I also post on this personal website to grab SEO blog traffic.
Which that traffic is also looking pretty sad sauce right now…
But in the beginning, having sad stats in your analytics for your YouTube channel and website is perfectly normal, especially if you’re trying to build it organically without having the views, subscribers, or visitors count run up by your friends, family, and paid advertising sources.
Also, I think one of the toughest parts is trying to make financial and business educational content engaging and funny, especially when I’m just doing all of this by myself.
Maybe one day I can have a team of writers make up the skits and jokes for me, but for now, you’ll have to bear with my humor.
Your on-camera personality needs feedback
The next thing that I’ve learned about being on YouTube is that the way you speak and present yourself in front of the camera is very important and I definitely made sure to grab feedback from those who have always supported me by giving me their honest opinion.
You have to be open to hear criticisms, especially the negative ones.
You don’t want it coming from grandma where she thinks everything you do is amazing.
Really though, you need to get real feedback.
I know that my on-camera personality has to be engaging in order to even have a chance at building an audience on YouTube.
It’s very different speaking to a camera versus a friend in-person. It just doesn’t flow the same.
So, shout out to my friends for your feedback, and a special callout to my fiance because she’s always keeping it real with me.
Her: “Why do you sound like you’re so thirsty?”
Me: “Because I’m talking to the camera for 30-minutes straight!”
I’m still a long way from where I want to be, but not too shabby of a start.
Thank you to my supporters – you know who you are.
Have fun and choose a topic you actually like
Another thing I learned during my first 45 days on YouTube is that you just have to have fun with it.
When I started my YouTube channel, I didn’t do it for money reasons.
I’m not trying to use it as a gateway to selling you online courses or anything.
I literally sell nothing.
The only thing I do share is a way for you to get discounts on online courses that you may already be buying by sharing with you a kickback percentage of my referral commission.
If I did build this channel simply to funnel you into my business, I would probably have a lot less fun doing it.
It’s hard work and if I simply did it for the money, then I would probably lose steam pretty quickly because it is a slow process to get YouTube traction organically.
Instead, I see producing content as not just a way to overcome personal fear of putting my face out there publicly, but as a way to give value to the world.
And the only way I can show value to the world is if it is on topics that I actually enjoy geeking out on, which for me is personal finance, investing, entrepreneurship, business, and general career or side hustling.
If I don’t have fun or enjoy the topics that I’m spending so many hours per week producing video content on, then I would struggle big-time on creating fresh content.
Schedule time for YouTube creation
The next thing I learned during my first 45 days on YouTube is that if you don’t commit time to it, you can very quickly lose your momentum and excitement for it.
It’s easy to break the habit, especially with all of life’s other responsibilities.
If I made creating original content on YouTube my last priority, I may not last very long.
Right now, I’ve committed myself to create one video per week for at least the next 3 years.
No matter what, I’ve scheduled and set time aside to work on this YouTube channel.
If I have to forego some social fun because I’ve slacked off during the week and I haven’t hit my one video quota, then that’s what I have to do.
I can tell you that work and life got super busy last week and I felt major pressure to create last week’s video.
On top of that, my air conditioner wasn’t working well so it was hot as balls while I was recording.
And because I added more graphics and skits to that video, it took even more time than usual.
I basically had every excuse in my own head on why I wanted to skip that week.
But I didn’t, because I knew that it would start a negative ripple effect.
Ultimately, I’m glad I posted it though because it keeps my streak alive and I got to engage you, my audience of a humble few.
Alrighty, to summarize, what I’ve learned my first 45 days on YouTube are:
- It takes a ton of work
- Be open to honest feedback about your content and on-camera personality
- You have to enjoy the topics you’re sharing, aka have some fun
- Schedule time for YouTube creation
This YouTube game will be a journey and I’m only beginning. It’s been really fun so far though, so I’m looking to see how this will all evolve over the next few years.
It’ll be pretty wild to watch my first 10-20 videos in a few years and see what type of progress I made.
Anyways, I hope this was helpful if you’ve ever thought about starting your own YouTube channel.
If you want to keep up with me, Subscribe to my YouTube now.
Here’s to you investing in your knowledge and future in the Freedom of Choice lifestyle. I’ll see you soon 🙂